Estimated – Website
A companion marketing website for the Estimated mobile app, featuring product showcases, pricing tiers, and a web-based dashboard for managing estimates and invoices.
The Challenge
The Estimated mobile app needed a web presence that both marketed the product to potential users and provided existing users with a desktop dashboard for managing their estimates and invoices at scale.
Our Approach
We built a dual-purpose website: the public-facing pages serve as a conversion-focused marketing site with feature highlights, testimonials, and download CTAs, while authenticated users access a full web dashboard mirroring the mobile app’s functionality. Built with React on the frontend and Node.js/Express on the backend, the site shares the same API as the mobile app for seamless data synchronization.
Results
The website extended Estimated’s reach beyond mobile, giving users flexibility to manage their business from any device. The marketing pages effectively communicated the product’s value proposition and drove mobile downloads.